RIX FM

We were asked to improve the on-air flow for the Swedish station RIX FM. Music, DJ talks, and imaging all had to be a bit tighter. We built a toolkit that works for every tempo and musical key. We also created custom jingles for their recurring items, like 45 Minutes Non-Stop and the afternoon show. Everything was delivered in every musical key. Sounds complicated, maybe not if you have some music theory knowledge, but it basically ensures that the transition into the music is always spot on and never out of tune. Something that’s clearly become a trend in radio imaging over the past few years.